Innova cat food is just one of the many formulas manufactured by Natura Pet Products. Natura Pet has been hailed as one of the “favorite” brands of many cat owners, due to the quality of the ingredients in their formulas. Aside from producing Innova, Natura Pet Products also produces EVO (a grain-free brand), California Natural (a hypoallergenic brand), HealthWise, Karma (an organic brand) and Mother Nature dog biscuits. In 2010, Natura Pet Products was purchased by Procter & Gamble, though as of right now, the quality and ingredients contained in their formulas haven't changed.

Check the FDA Pet Food Recalls Page for up to date recall information: http://www.accessdata.fda.gov/scripts/newpetfoodrecalls/

Types of Formulas

Innova is marketed by Natura Pet as being the first “true” holistic pet health food. There are only two types of Innova cat food formulations - dry and canned. In addition to these formulas, Innova also produces 'natural' cat treats, which are designed specifically to be fed to cats. Innova also produces dry, canned and treat formulas for dogs.

Sources of Protein

Turkey seems to be the primary ingredient in most Innova formulas. Chicken is also included among the top five ingredients, as well as chicken meal. Eggs and herring are also sometimes seen in many of the dry and canned Innova cat food formulas.

Sources of Carbohydrates


The carbohydrate content of Innova cat food can vary slightly depending on the ingredients. Most formulas have either rice or brown rice as one of the primary sources of carbohydrates. Barley is also seen in many formulas. Some formulas also contain potatoes, which may be one of the primary carbohydrate sources.

Great article on Cat Food and Carbohydrates: http://www.peteducation.com/article.cfm?c=1+2243+2244&aid=2641

Other Ingredients

Innova cat food contains “natural flavoring”, which is advertised as being a blend of flavor ingredients that do not contain any artificial or synthetic components. Chicken fat is the primary source of fats in Innova cat food. The fiber in many Innova formulas seems to come from flaxseed and pea fiber. Most Innova cat food formulas contain a variety of fruits, vegetables and active cultures.

What do Cat Owners Say?

Many cat owners rave about their experience with Innova cat food. Even though Innova isn't grain-free, many cat owners seem to like the fact that most of the carbohydrates in Innova are complex. Also, the fact that there are several meats included in the formulas is a positive factor for cat owners. Cats seem to love the taste of Innova, and the formulas have been praised by many pet nutritional experts.

Interested in Dog and Cat Food Brands?

1. Hills Dog Food
2. Kirkland Dog Food
3. Acana Cat Food